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内容简介:
Gerber has had great success with his previous E-Myth books, and this is the sixth in the series. The E-Myth posits that, because most professional business owners are successful in their field, they assume they are going to be successful entrepreneurs as well, and this assumption often leads to failure. In doctors' harried world, time is at such a premium that the ability to work on their practice (Systems Thinking) is usually superseded by the need to continue working in their practice (Tactical Thinking). As a result, the practice suffers, with patients frustrated by waiting, a tense and impatient staff, and poor cash flow. The E-Myth teachings show the doctor how to regain control over her practice, not by trying to manage people better (which is impossible) but by creating a repeatable system that anyone can follow to success. By focusing and creating a sound business plan, the physician creates a supportive environment for himself, his staff, and his patients, which allows him to get back to what he does best--healing.
作者简介:
Michael E. Gerber is the founder and CEO ofE-Myth Worldwide, based in Santa Rosa, California. He is also the bestselling author of The E-Myth Contractor, The Power Point, The E-Myth, The E-Myth Revisited, and The E-Myth Manager, as well as a highly sought-after speaker and small business revolutionary.
书籍目录:
Preface
Introduction
CHAPTER 1 The Story of Keith and Susan
CHAPTER 2 On the Subject of Money
CHAPTER 3 On the Subject of Planning
CHAPTER 4 On the Subject of Management
CHAPTER 5 On the Subject of People
CHAPTER 6 On the Subject of Employee Doctors
CHAPTER 7 On the Subject of Estimating
CHAPTER 8 On the Subject of Patients
CHAPTER 9 On the Subj ect of Growth
CHAPTER 10 On the Subject of Change
CHAPTER 11 On the Subject of Time
CHAPTER 12 On the Subject ofWork
CHAPTER 13 The Story of Dr.Sandy
CHAPTER 14 On the Subject of Taking Action
Afterword
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书籍介绍
E-Myth 'e-,'mith n 1: the entrepreneurial myth: the myth that most people who start small businesses are entrepreneurs 2: the fatal assumption that an individual who understands the technical work of a business can successfully run a business that does that technical work With The E-Myth Physician, bestselling author Michael Gerber focuses on the business of being a physician, rather than the work of it. He reveals a radical mind-set that will free physicians from the tyranny of the unprofitable, unproductive, perpetual routine -- juggling patients, hiring, firing, doing everything that needs to get done. The E-Myth Physician will teach you how to: Implement the ingenious turn-key system, a means of creating a business model that produces consistent, predictable results Recognize, understand, and manage the four factors of money -- income, profit, flow, and equity -- and understand the impact of each on your practice Transform your practice and your people while enabling your business to grow exponentially without your having to be there all the time. Drawing on more than thirty years of experience working with tens of thousands of small business owners, Gerber provides revolutionary, practical, and enlightening insights on how to produce the best real-world results not only in the physician's practice, but, even more important, in a physician's life.
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